AHHA - Fast Food
Formerly a “lángos” boutique, they decided to transform it into a fast-food restaurant.
New business goals, a complete transformation from just a “lángos” boutique to a medium sized fast food restaurant.
Status - completed
Objective - branding
Service - logo design
With more than 6 years in the “lángos” boutique business, they decided to try something new, keeping the old product and adding kebab, shawarma & pizza to the menu. This major transformation needed a new look, brand identity & a re-designed exterior.
Taking on this major change was not easy, the old clients had a different demographic than the ones for the new business, so they had to spice things up to attract the right audience.
We were first contacted by their interior designer who started sketching up the exterior of the shop to match today’s trendy design (ex. McDonald’s), the owners needed a new logo to showcase the new products at first glance.
The challenge was on!
We created a logo in combination with the exterior of the building and with the top 3 products in mind: kebab, pizza & fries – the 3 stars of the major change. The orange color resembled the excitement and confidence of the new products with a touch of “fast-food-ish” design, and also leaving more space for future products to be added – hence the “… & more” in the logo.